Notable Experience (Select)

High Sierra Creative, LLC | 2021-Present
Co-Owner & Principal
As a small business owner in Carson City, Nevada, Lucia has led High Sierra Creative’s development of premium digital applications representing powerful online brands. High Sierra Creative's authentic product development approach helps product owners to tell their story, their way.Civic Playbook – A product of High Sierra Creative, Lucia launched the Civic Playbook (civicplaybook.com) to help everyday, hard-working individuals confidently cut through bureaucratic red tape – armed with an unfair advantage. The Civic Playbook is a tactical online resource and coaching service that leverages Lucia’s 20+ years crafting public policy from every angle. Lucia’s clients are empowered to not just “get out and vote” or “make public comment at a meeting”, but to actively and successfully participate and shape public policy, regardless of circumstance or where they are in life. The more we can all participate in our local governance, the better we all will be.WhereCanI.Ski – A product of High Sierra Creative, WhereCanI.Ski is a digital application developed to connect skiers with ski areas and ski-minded businesses; supporting a better ski experience and more vibrant, sustainable tourism economies. Comprising over 730 ski areas, 850 season passes, and 23,000 blackout dates, the platform maps access to alpine, cross country, backcountry, heli-ski, biathlon, ski jump, and adaptive areas (among others) across the globe. Whatever you ski, WhereCanI.Ski helps you get there.Resource Systems Group, LLC (RSG) | 2021-2022
Director, Market Research
As a Director within the Market Research division of RSG, Lucia served as a dynamic leader responsible for daily administration, business development, and consulting practice program management for a diverse portfolio of transportation-related initiatives contracted through state and regional public agencies.Carson City Public Works | 2017-2021
Transportation Manager
Lucia supervised a talented team that was primarily responsible for planning and implementation of capital projects, identifying and pursuing competitive funding opportunities, coordinating rural, western Nevada transit, safe routes to school, and traffic control systems programs. In 2018, Lucia redesigned and implemented the state capital’s Curb Rental program, finding careful balance between private property access, economic activity, commercial goods deliveries/loadings, and parking demand in the historic downtown and throughout the City.In 2017, Lucia developed a successful $7.5M US Department of Transportation TIGER grant application for the South Carson St. Complete Streets Project and served as Master of Ceremonies for US Secretary of Transportation, Mrs. Elaine Chao, when she visited the state capital to announce the award in March 2018. Lucia again led development of a successful US Department of Transportation RAISE grant application for the E. William St. Complete Streets Project, awarded for $9.3M in fall 2021. Through Lucia’s leadership, the Carson City Regional Transportation Commission leveraged just $7,900,000 in limited local funding to secure over $33,700,000 in competitive state and federal grant funding, for a total of $41,600,000 in transportation capital projects between 2017 and 2021.Carson Area Metropolitan Planning Organization (CAMPO) | 2017-2021
Director
In this role, Lucia led development of several successful, competitive grant applications, including a $1.3M Transportation Alternatives Program (TAP) for rehabilitation of multi-use paths across CAMPO’s planning area (2021); $1.6M TAP for a 1.2-mile extension of the Carson City Freeway Multi-use Path (2019); $2.4M in Surface Transportation Block Grant (STBG) for pavement rehabilitation and complete streets improvements on Colorado St. (2020); two Federal Transit Administration (FTA) Section 5339(b) Bus and Bus Facilities grant applications for transit rolling stock replacement (2018, 2020), and others.Persuaded by Lucia's passion and vision for our region, NDOT staff redirected State Planning and Research funding several times during Lucia's tenure. These funds were used to support CAMPO in its multi-modal planning initiatives, including $25,000 for development of the 2019 Jump Around Carson (JAC) Transit Development and Coordinated Human Services Plan and $650,000 for the 2023 Carson Area Transportation System Management Plan, both with no local match required of the partner agencies.In 2021, Lucia represented Carson City in conversations with statewide representatives and elected officials to identify funding and solutions to Nevada’s most challenging transportation questions, including sustainable statewide Transportation Funding. Through collaboration, partnership building, and clear communication of short- and long-term objectives, Lucia demonstrated an innate ability for strategic leadership, obtaining competitive funding for her community, and diverse citizen engagement to bridge the critical funding gap for western Nevada’s transportation planning needs.

Please consider a donation in support of Lucia Maloney's campaign for Carson City Supervisor - Ward 4.This campaign is self-funded and made possible through grassroots contributions of individual voters. Lucia is not beholden to special interest groups, and every penny of your donation will stretched. Every dollar makes a difference.