Candidate for Carson City Supervisor - Ward 4
Join Lucia at an upcoming Campaign event. Get to know her, ask questions, & find out why residents and business owners are voting Maloney in November.
About
Lucia Maloney is a solutions-oriented leader, proud to be running for Carson City Supervisor - Ward 4.Lucia has spent the last 20+ years successfully navigating, crafting, and managing public policy in some of the most complex regulatory environments across the U.S. - from all sectors: public, private, and non-profit.She is unapologetic about her reputation for tough questions, programmatic audits, and relentless pursuit of doing the right thing. Particularly when that pursuit involves cutting through bureaucratic red tape.Lucia is running for Ward 4 Supervisor, because she brings expertise and accomplishments in the specific areas to be considered by the Board of Supervisors during the next term.Decision-making over the next 4 years will require that the Ward 4 Supervisor possesses technical expertise and clear judgement on topics that include identifying reasonable and appropriate solutions to transportation and roads funding, data-driven management of City assets, actionable solutions to homelessness, updating our outdated Zoning Ordinance, and properly resourcing City Departments and programs.Lucia is uniquely qualified to listen to residents' input, ask the right questions, and actively guide transparent and reasonable solutions that just make sense.Let's build upon Carson City's rich history of community-driven successes together.
Give me a call and let's grab a coffee: (775) 386-2836. I'd love to chat with you!
Service Record
Eagle Valley Women's Club
Board Secretary; 2024 – PresentCarson City Regional Transportation Commission
Commissioner; 2022 – PresentCarson Area Metropolitan Planning Organization
Commissioner; 2022 – PresentWestern States Industrial Technologies
Board Member; 2011 – 2023American Public Works Association,
Nevada Chapter Executive Board
Director; 2021 –2022Nevada Advisory Committee on Traffic Safety
Advisory Member; 2018 – 2021Tahoe Transportation District, Board of Directors.
Vice Chair, Board of Directors
Chair, Budget & Finance Committee; 2017 – 2021Washoe County Design Review Committee
Principal Planner; 2015 – 2021Transportation Research Board (TRB): Travel Survey Methods Committee (ABJ40)
Committee Member; 2012 – 2014
Professional Experience
High Sierra Creative, LLC
Co-Owner; 2021 – PresentResource Systems Group (RSG)
Director, Market Research; 2021 – 2022Carson City Department of Public Works /
Carson Area Metropolitan Planning Organization
Transportation Manager; 2017 – 2021League to Save Lake Tahoe
Senior Policy Analyst; 2017Tahoe Regional Planning Agency
Senior Planner; 2014 – 2017Alliance Transportation Group
Transportation Planner; 2013 – 2014NuStats, LLC
Senior Project Manager; 2007 – 2013Gordon Commercial Real Estate
Lead, Commercial Lease Database; 2007
Education
University of Texas at Austin
M.S. Community & Regional Planning;
Certificate of Specialization: Environmental Planning; 2009University of California, Berkeley
B.A. Legal Studies
Minor: City Planning; 2007
Awards
Eastern Sierra Trails Coalition, 2019
For demonstrated successful efforts to support the trail community in planning, trail protection, trail development, maintenance, and interest in the sustainability of long-term trails programs in the Sierra Front.
Notable Experience (Select)
High Sierra Creative, LLC | 2021-Present
Co-Owner & Principal
As a small business owner in Carson City, Nevada, Lucia has led High Sierra Creative’s development of premium digital applications representing powerful online brands. High Sierra Creative's authentic product development approach helps product owners to tell their story, their way.Civic Playbook – A product of High Sierra Creative, Lucia launched the Civic Playbook (civicplaybook.com) to help everyday, hard-working individuals confidently cut through bureaucratic red tape – armed with an unfair advantage. The Civic Playbook is a tactical online resource and coaching service that leverages Lucia’s 20+ years crafting public policy from every angle. Lucia’s clients are empowered to not just “get out and vote” or “make public comment at a meeting”, but to actively and successfully participate and shape public policy, regardless of circumstance or where they are in life. The more we can all participate in our local governance, the better we all will be.WhereCanI.Ski – A product of High Sierra Creative, WhereCanI.Ski is a digital application developed to connect skiers with ski areas and ski-minded businesses; supporting a better ski experience and more vibrant, sustainable tourism economies. Comprising over 730 ski areas, 850 season passes, and 23,000 blackout dates, the platform maps access to alpine, cross country, backcountry, heli-ski, biathlon, ski jump, and adaptive areas (among others) across the globe. Whatever you ski, WhereCanI.Ski helps you get there.Resource Systems Group, LLC (RSG) | 2021-2022
Director, Market Research
As a Director within the Market Research division of RSG, Lucia served as a dynamic leader responsible for daily administration, business development, and consulting practice program management for a diverse portfolio of transportation-related initiatives contracted through state and regional public agencies.Carson City Public Works | 2017-2021
Transportation Manager
Lucia supervised a talented team that was primarily responsible for planning and implementation of capital projects, identifying and pursuing competitive funding opportunities, coordinating rural, western Nevada transit, safe routes to school, and traffic control systems programs. In 2018, Lucia redesigned and implemented the state capital’s Curb Rental program, finding careful balance between private property access, economic activity, commercial goods deliveries/loadings, and parking demand in the historic downtown and throughout the City.In 2017, Lucia developed a successful $7.5M US Department of Transportation TIGER grant application for the South Carson St. Complete Streets Project and served as Master of Ceremonies for US Secretary of Transportation, Mrs. Elaine Chao, when she visited the state capital to announce the award in March 2018. Lucia again led development of a successful US Department of Transportation RAISE grant application for the E. William St. Complete Streets Project, awarded for $9.3M in fall 2021. Through Lucia’s leadership, the Carson City Regional Transportation Commission leveraged just $7,900,000 in limited local funding to secure over $33,700,000 in competitive state and federal grant funding, for a total of $41,600,000 in transportation capital projects between 2017 and 2021.Carson Area Metropolitan Planning Organization (CAMPO) | 2017-2021
Director
In this role, Lucia led development of several successful, competitive grant applications, including a $1.3M Transportation Alternatives Program (TAP) for rehabilitation of multi-use paths across CAMPO’s planning area (2021); $1.6M TAP for a 1.2-mile extension of the Carson City Freeway Multi-use Path (2019); $2.4M in Surface Transportation Block Grant (STBG) for pavement rehabilitation and complete streets improvements on Colorado St. (2020); two Federal Transit Administration (FTA) Section 5339(b) Bus and Bus Facilities grant applications for transit rolling stock replacement (2018, 2020), and others.Persuaded by Lucia's passion and vision for our region, NDOT staff redirected State Planning and Research funding several times during Lucia's tenure. These funds were used to support CAMPO in its multi-modal planning initiatives, including $25,000 for development of the 2019 Jump Around Carson (JAC) Transit Development and Coordinated Human Services Plan and $650,000 for the 2023 Carson Area Transportation System Management Plan, both with no local match required of the partner agencies.In 2021, Lucia represented Carson City in conversations with statewide representatives and elected officials to identify funding and solutions to Nevada’s most challenging transportation questions, including sustainable statewide Transportation Funding. Through collaboration, partnership building, and clear communication of short- and long-term objectives, Lucia demonstrated an innate ability for strategic leadership, obtaining competitive funding for her community, and diverse citizen engagement to bridge the critical funding gap for western Nevada’s transportation planning needs.
Guiding Principles
Prioritizing resident quality of life
Shifting the tax burden off residents
Representing Carson City's working families
Simple, clear leadership that balances competing interests
Transparency & accountability through conversational governance
Policy Focus
Taxes in a State Capital
There are three principal methods of taxation to fund municipal governments: Property Tax, Income Tax, and Sales Tax.
These are used in different combinations by different municipalities, and balanced differently depending on a community’s needs. A community with large ranches and tracts of land (such as in Texas, for example), may lean heavily on property tax. A community with extreme fluctuations in visitation (such as Lake Tahoe, for example), may rely heavily on tourist occupancy tax.
State capitals such as Carson City, must balance its taxation mix to consider resident demographics (many of us are on fixed incomes), and state/federal land uses (workers that commute in plus our inability to collect property tax). We must also consider visitation demand. We cannot unfairly burden residents.
Carson City has done reasonably well with diversifying our governmental revenue streams. But, Lucia believes we can do more to shift the tax burden off residents.
Lucia supports:
- Exploring using Tourism Occupancy Tax for roads maintenance and funding a downtown trolly.
- Exploring an increase in out-of-City landfill fees to fund roads and future landfill expansion.
- User-fees for recreation services offered to out-of-town visitors.
Local Roads Funding
Carson City leadership has been discussing "roads funding" for years.
Staff has asked for $21M but has not been clear where it will be spent. It's a mess, and every year we don't maintain our roads, it becomes more expensive to do so in the future.
We need a plan for how we will spend those dollars if or when they become available. This is our money. Our tax dollars. Our roads.
This next term, big decisions will be made that impact every aspect of the City's budget. These decisions will require every Supervisor to understand capital project budgets, articulate policy needs, ask questions, get answers, and make tough decisions in the interest of all residents.
Lucia is a leader who understands transportation and the project lifecycle - from planning and funding, through construction and ribbon cutting. Lucia understands available opportunities for obtaining outside funding, legal structures, and City resources, so that our roads are maintained and critically needed projects actually get built. Lucia believes in the use of enterprise funds and regulatory sunsets.
If we're going to do this, we should do it right. I look forward to bringing my expertise to support residents and other Board members to find reasonable solutions for our transportation funding shortfalls.
Leadership that Lives in Carson City
Did you know that Carson City does not have a policy or requirement for Department Directors and Deputy Directors to reside here?
Decisions about how, where, and whether our money is being spent, is being made by individuals with no personal interest in the outcomes. I'm not saying they're bad people or have done anything wrong. But what does it say when the results of a Director's decision-making mean that they decide their families are better off living in Douglas, Lyon, or Washoe Counties?
Communities across the country are refining their hiring policies, often with considerations like grace periods for existing staff, and it's not hard to understand why. Don't you agree that our City's leadership should actually live here?
Carson City is an unmatched gem in the U.S. If I'm elected to serve our community as Ward 4 Supervisor, I will work to ensure our staff-level leadership - the ones managing and spending our tax dollars - live here, too.
Asset Management
Lucia’s position on asset management is simple. We must maintain the assets we have before we continue to buy or build additional assets - including parks, open space, new property, or trails.
Until we balance our budgets while adequately maintaining our existing assets, it is prudent to stop acquiring more. It’s common sense.
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